Ed Scholz
2 min readFeb 14, 2024

The evolution of the Saint Valentine’s Day tradition can be traced back to the 3rd century, when Valentine was first recognized as a Christian martyr and saint. However, it wasn’t until much later that the holiday as we know it today began to take shape. Here is a brief overview of the evolution of the Saint Valentine’s Day tradition by century:

3rd century — Valentine is recognized as a Christian martyr and saint, but there is little recorded about his life or deeds.

5th century — The Catholic Church designates February 14th as Saint Valentine’s Day in honor of the saint.

Middle Ages — The holiday becomes associated with the celebration of romantic love, and it is marked by the exchange of love letters, gifts, and tokens of affection.

17th century — The holiday becomes more commercialized, with the introduction of mass-produced paper Valentine’s Day cards and gifts.

18th and 19th centuries — Saint Valentine’s Day continues to grow in popularity, and it becomes a widely celebrated holiday in many countries around the world.

20th and 21st centuries — The holiday becomes even more commercialized, with the widespread use of advertising, marketing, and social media to promote Valentine’s Day gifts and merchandise. At the same time, however, many people also continue to celebrate the holiday as a time to express love and affection to their partners, family, and friends.

Today, Saint Valentine’s Day is celebrated in many different ways around the world, with traditions and customs that range from romantic gestures and gift-giving to feasting, partying, and other festivities. Despite its commercialization, the holiday remains an important and beloved tradition for many people, and it continues to be a time to celebrate love, friendship, and happiness.

Ed Scholz

prompt engineer, mentor, instructor, cognitive specialist, writer photographer.